Social media marketing is the use of digital channels by businesses to interact with customers and clients. Social media marketing focuses on using these platforms to drive business goals. Those who specialize in this area of expertise focus on creating voices for brands and ensuring that the target consumer interacts with the business. They use both unpaid and paid marketing to reach their audience.
Some of the most popular social media platforms for businesses include Facebook, Snapchat, Twitter, Instagram, TikTok, and LinkedIn. Knowing how to manage accounts and market on these social media platforms is an essential skill for entrepreneurs, business owners, and anyone with a career in digital marketing. Taking a social media marketing class is one of the best ways to learn more about how to manage and market businesses on social media.
Social Media Marketing Careers in Boston
There is a wide range of careers in social media marketing. In Boston, there are many opportunities to find work in social media marketing as a Digital Marketer, Marketing Analyst, Digital Strategist, or Marketing Manager. The city is known for its schools and universities, which rely on social media experts to manage their accounts across platforms. It is also the home of Hubspot, a globally recognized marketing company, and the site of well-known brands like Wayfair and iRobot. Boston provides opportunities to work in startups, large corporations, agencies, and as a freelancer.
The position of Digital Marketer is associated with an average salary of $78,000 a year in Boston, which is 28% more than the national average. This position involves managing digital marketing campaigns of all kinds.
Marketing Analysts can expect to earn around $86,000 a year in Boston, 28.88% more than the national average. They work directly with social media to analyze trends and predict what the business needs to do to improve its analytics.
Digital Strategists average about $69,000 a year in Boston, 6.74% more than the national average. They work with social media and SEO to increase the business’s revenue.
A Marketing Manager can expect to earn about $96,000 a year in Boston, putting them at 34.97% more than the national average. They oversee teams of marketing professionals.
In-Person Social Media Marketing Classes in Boston
In-person classes offer a chance for Boston residents to learn in a classroom and socialize with other current and future digital marketing professionals. Through hands-on projects and instruction led by social media experts, students can build the skills they need to succeed in a career.
Ledet Training offers social media marketing classes in Billerica, MA. Their Social Media Marketing course covers Facebook and Twitter. The class teaches students to monetize social media platforms, in addition to providing tips and tricks for developing and sharing content.
General Assembly offers a 12-hour Social Media Bootcamp at their location in Boston. The class is open to beginners and teaches individuals strategies for major social media platforms.
Certstaffix Training offers online classes with the option to attend in-person at their computer lab in Burlington, MA. They offer a Facebook advertising class, an Instagram for Business class, a LinkedIn for Business class, and a Twitter for Business class. Each course lasts for one day and is open to beginners.
Virtual Social Media Marketing Classes
Virtual social media marketing classes introduce flexibility as to where and when students can learn. Students in remote classes are able to take the entire course from the comfort of their home or office while gaining the same benefits as in-person classes. Like in-person classes, virtual classes are live, interactive, and offer hands-on training.
Noble Desktop’s Social Media Marketing Certificate provides 30 hours of training in many social media platforms, including Facebook, Instagram, Twitter, TikTok, and YouTube. Noble Desktop also has a 12-hour Social Media Marketing Bootcamp that teaches students how to use social media to promote their businesses. Students will learn effective strategies for Facebook, Instagram, and LinkedIn, as well as broad concepts that apply to all kinds of social media marketing.
Another way to learn social media marketing strategies is through Noble Desktop’s Digital Marketing Certificate. This class teaches digital marketing strategy, SEO, Google Analytics, Google Ads, and social media marketing. The class ensures that students are ready for all types of careers in digital marketing.
Another option is to take Noble’s Instagram Marketing. The class is six hours and teaches individuals skills specific to the platform, such as using Instagram Stories and influencer marketing strategies. Noble Desktop offers Facebook Marketing, which teaches students how to use conversion tracking, audience targeting, and Facebook Pixels.
You can also attend live online social media marketing classes at Career Centers to gain a better understanding of how to use social media effectively for businesses. Another option is to take a social media marketing class through NYIM. Both schools offer excellent training led by industry professionals.
Corporate & Onsite Social Media Marketing Classes
Noble Desktop offers onsite and corporate social media marketing classes to businesses and employees. Whether you’re looking to improve your company’s overall digital marketing strategy or looking to learn a single platform like Facebook or LinkedIn, corporate training can be the key to success. Businesses in Boston gain a competitive advantage when they teach employees how to design and launch campaigns on social media.
Noble Desktop’s corporate classes are available onsite at the company’s office or virtually through a teleconferencing platform. Businesses can also purchase discounted group vouchers for their employees to join an open enrollment course in social media marketing. To learn more about Noble Desktop’s social media corporate classes, contact hello@nobledesktop.com.
Best Social Media Marketing Classes in Boston
Noble Desktop: Social Media Marketing Certificate
Students interested in deepening their understanding of digital marketing through social media can benefit from Noble Desktop's Social Media Marketing Certificate program. This program provides students with critical skills and knowledge for managing a brand's presence on various social media platforms. The curriculum covers campaign development tailored to the unique aspects of each platform, including Facebook, Instagram, TikTok, YouTube, LinkedIn, and Twitter. The program features live instructors with extensive digital marketing experience, offering both online and in-person classes for real-time guidance.
The primary goal of the program is to instruct students in creating social media marketing campaigns that resonate with a brand’s identity and target audience. It includes detailed lessons on modifying these strategies for different platforms, each with their distinct features and user engagement methods. Students learn about community engagement, collaboration with content creators for brand loyalty, and utilizing platform-specific tools like Facebook's marketplace. The curriculum also explores the growing influence of streaming services and live content in digital marketing. Additionally, the program emphasizes career development, offering personalized career consultations and help in building social media marketing portfolios.
NextGen Bootcamp: Social Media Marketing Summer Program
NextGen Bootcamp's Social Media Marketing Summer Program is designed for high school students in grades 10 to 12, offering a hands-on introduction to digital and social media marketing. The program immerses students in the practical aspects of designing and implementing marketing campaigns across key social media platforms like Instagram, Facebook, TikTok, and Twitter. Under the guidance of experienced instructors, students learn about the distinct advertising tools and features each platform offers and receive direct feedback. The curriculum encompasses the development of a brand identity, effective engagement with online communities, and the creation of impactful visual and video content tailored for specific audiences. This program is particularly advantageous for students interested in marketing, public relations, or entrepreneurship, especially those aspiring to launch their own brand or e-commerce venture.
Additionally, the course delves into incorporating live streaming into social media strategies, focusing on platforms like Twitch, YouTube, and TikTok, and using OBS (Open Broadcaster Software) for interactive live content creation. Students are taught the technical aspects of setting up and optimizing OBS for live streaming and gain strategic insights into its use across different platforms. By understanding the unique strengths of each streaming platform, students learn how to effectively expand their audience reach. This program is structured to enhance students' skills in crafting engaging online content, equipping them with the essential tools to produce interactive and compelling social media experiences.
Boston University: Strategic Social Media Marketing
Boston University's Strategic Social Media Marketing course, part of the Digital Product Management MicroMasters program, delves into the transformative impact of social media technologies on consumer interactions and market dynamics. This advanced-level course, requiring an understanding of marketing and statistical concepts, is designed to explore how organizations can effectively leverage social media and consumer interactions to enhance their marketing strategies. Focusing on a strategic and practical approach, the course steers away from technical aspects, offering insights into creating engaging content for platforms like Facebook, Instagram, Twitter, and Snapchat.
The course content is especially relevant for product managers operating in a digital environment, teaching them how to use social media conversations for decision-making and to promote their products and services. Students will learn to develop a social media marketing strategy, create and deliver compelling content across platforms, and measure the effectiveness of their social media efforts. The syllabus covers a range of topics, including leveraging networks and influencers, creating engaging content, social media listening and co-creation, assessing social media ROI, and the organizational role of social media. This course not only enhances skills in managing social media but also provides insights into handling ethical conflicts and crisis management, making it ideal for professionals looking to deepen their expertise in social media marketing, product management, and digital product management.
BrainStation: Professional Certification in Social Media Marketing
BrainStation's Professional Certification in Social Media Marketing, offered in Boston, is a part-time live classroom course designed to accelerate marketing careers through mastering social media marketing skills. The course is tailored for students looking to upskill in social media management and prepares them for social media marketing roles. Participants will build a comprehensive social media strategy targeted at their audience, using platforms frequented by their customers. This program emphasizes the growing importance of social media as a key digital marketing channel, where customers seek inspiration, explore content, and engage in conversations.
The course covers a range of critical topics and skills, including customer segmentation, user personas, customer journey mapping, social content strategy, and social media listening. Students will learn how to evaluate and choose social platforms, define their social media content strategy, and leverage social media advertising opportunities across both paid and organic channels to enhance brand awareness and build a social community. The program is divided into three units, focusing on the essentials of social media planning and understanding customers, exploring key social platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Snapchat, and Pinterest, and developing skills in influencer marketing, community management, and staying abreast of social media trends. Graduates of the course will earn a BrainStation Social Media Marketing Certificate and complete a portfolio project, making them interview-ready for social media jobs. This course is ideal for those seeking to deepen their understanding of digital marketing in today’s economy and leverage social media effectively.
Northeastern University of Professional Studies: Graduate Certificate in Social Media for Organizational Performance
Northeastern University of Professional Studies offers a Graduate Certificate in Social Media for Organizational Performance in Boston, providing an extensive understanding of social media skills essential for advancement and leadership in the digital age. The program is tailored for communication professionals, recognizing the growing importance of social media management and strategy development in managerial and executive roles. With a focus on strategic frameworks, the certificate explores the role of digital media in enhancing organizational performance, combining theoretical knowledge with practical application. Students engage in active management and experimentation with various tools and platforms, gaining hands-on experience and insights.
This certificate program is distinctive for its in-depth exploration of social media's various aspects, including policy, ethical issues, and content strategy. Participants gain practical experience with digital media platforms and tools, and the coursework from this certificate can be applied as a concentration in two master's degree programs: the Master of Science in Corporate and Organizational Communication and the Master of Professional Studies in Digital Media.
Program objectives include developing a strategic approach to designing and implementing social media channels and online communities, defining metrics for success, developing training, and evaluating the performance of social media activities. Additionally, the program covers managing organizational risks and best practices in creating social media policies and guidelines, equipping graduates with the skills needed to navigate and lead in the evolving landscape of digital communication and social media.
General Assembly: Social Media Bootcamp
General Assembly's Social Media Bootcamp is an immersive program designed to introduce participants to the expansive landscape of social media, focusing on optimizing the use of platforms for brands and agencies. This bootcamp equips attendees with a detailed understanding of the current state of social media and guides them in selecting the right tools or platforms to align with their organization's strategic objectives. The curriculum includes an overview of key social media channels like Facebook and Twitter, insights into prevailing trends, and their implications for businesses. Additionally, the program emphasizes integrating social media tools with existing business strategies and covers social media monitoring and return on investment (ROI) assessment.
The bootcamp is interactive, offering hands-on learning through case studies and breakout sessions that underscore the relevance of a robust social media presence. Participants will learn various aspects of social media management, including effective audience engagement practices, the use of monitoring and research tools, evaluating a brand's social standing, and implementing effective engagement strategies. The course also focuses on measuring the effectiveness and ROI of social media strategies using free tools. Aimed at beginners, this workshop is particularly beneficial for those seeking to deepen their understanding of social media's role in marketing and brand development. Attendees are encouraged to bring laptops to the sessions for a more engaged learning experience.
Middlesex Community College: Social Media Certificate Program
Middlesex Community College's Social Media Certificate Program is designed to provide participants with essential skills and knowledge to advertise successfully in the rapidly evolving world of social media. This program is suitable for those looking to apply these skills immediately in the workplace or for marketing a small business. It is not an introductory course, and students are expected to have a working knowledge of each platform prior to starting. The course, spanning 18 hours with a fee of $275, includes lessons released weekly, and all lessons must be completed to receive the certificate. Massachusetts employers may qualify for reimbursem*nt through the Mass. Workforce Express Fund for employees enrolled in this course.
The curriculum covers a range of topics, starting with an introduction to social media's role in transforming businesses. Students will learn to effectively use major social media sites such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, and blogging. The course includes specific sessions on each platform, focusing on how to market a business or product, engage with customers, grow brand awareness, and connect with audiences using these platforms. The program also guides students in developing and presenting their social media marketing plans, offering feedback from the instructor. This certificate program is ideal for those looking to deepen their understanding and practical use of social media in a business or marketing context.
MIT Management Executive Education: Social Media Strategy: Creating Engagement, Insight, and Action
MIT Management Executive Education's Social Media Strategy: Creating Engagement, Insight, and Action is a self-paced online course designed to empower participants to use social media effectively and ethically to achieve organizational goals. This comprehensive six-week program requires an estimated 6-8 hours of study per week and is structured in a self-paced online format, allowing participants to engage with the content at their own convenience within weekly modules. The course employs a variety of learning formats, including interactive videos, quizzes, presentations, assignments, and discussion forums, and participants are supported by a Success Adviser for any administrative or technical issues.
The course content is based on evidence-based research from Sinan Aral’s book The Hype Machine focusing on how social media influences decision-making and shapes our world. It transitions from theoretical foundations to strategic application, providing tools and frameworks to navigate social media’s challenges and opportunities within an organization. Participants will learn to enhance their digital marketing strategy using techniques rooted in the science behind social media. Key topics include the neurological and economic forces driving social media, microtargeting, viral advertising, influencer marketing, and the ethical implications of social media on privacy and democracy. Upon completion, participants earn a certificate from the MIT Sloan School of Management and gain a deeper understanding of evolving trends and the science of social media, equipping them to leverage its potential in their organizations.
University of Massachusetts Boston: Contemporary Marketing
UMass Boston's Contemporary Marketing graduate certificate program is designed to provide individuals with the necessary skills and knowledge to excel in the modern marketing environment. This environment is characterized by rapid technological advancements, fast-moving media, extensive use of big data, and heightened global competition. The program caters to the increasing need for skilled marketing professionals by combining theoretical instruction with practical applications. Key focus areas of the program include market research, advertising, digital marketing, and branding, along with insights into consumer behavior, market trends, and the development of effective marketing strategies.
The certificate program comprises 12 credits of required coursework, encompassing subjects such as Marketing Research, Marketing Communications, International Marketing, and Social Media Marketing. Students also have the flexibility to choose an elective from options like Business to Business Marketing, Brain of the Consumer, or New Product Development, each contributing 3 credits. This curriculum structure provides a well-rounded educational experience, offering practical exposure to a variety of marketing tools and technologies, including social media platforms, search engine optimization, and customer relationship management software. Furthermore, the credits obtained from this certificate can be applied towards a graduate degree for those wishing to pursue further education.
